With the 2013 Winter X Games kicking off in Aspen today, we decided to look back at the evolution of winter sports. Gone are the days when snowboarding was synonymous with subculture. It’s no longer a home for adrenaline junkies seeking refuge from The Man.
Today it’s a multi-million dollar industry and everyone from your three-year-old daughter to your sixty-year-old uncle are shredding down the hill. Pros are raking in major endorsement deals from brands trying to capitalize on one of the fastest growing sports in the country. Even heavyweights like Nike are trying to penetrate the market.
While Jake Burton is credited with defining and popularizing the sport, it was an entrepreneur named Sherman Poppen who created the first board in 1965. His aha! moment came when he watched his daughter stand on her sled while going down the mountain. The rest is history.
So let’s celebrate Poppen and the snurfer. Let’s raise our glasses to innovators and entrepreneurs and the fact that our world can change with a simple idea and big dreams. And of course, let the X Games begin!